We are excited to announce the continued expansion of our service offerings, with the addition of Marketing & Strategy consulting.
Farber’s Marketing & Strategy practice is an evidence-based marketing, brand and research advisory team. Working upstream from advertising agencies, we help companies:
- Find gaps in the market so you can tap into them to gain share
- Gather deep insights on customers and their decision journey so that you can craft key messages at the key touch points (moments of truth)
- Understand brand perception so you can recalibrate all marketing elements for better ROI
- Formulate brand and marketing strategies informed by evidence to improve success rates
Whether a business is entering a new market, targeting a new segment, launching a new product, modifying an existing product or developing new marketing strategies—we can help.
Services include:
- Market intelligence: market opportunity evaluation, competitive landscape mapping and market analysis
- Marketing research: brand audit, segmentation & profiling, path to purchase
- Marketing strategy: brand strategy, marketing strategy, niche & diversity strategy
For additional information, contact: Gary Lifman, Joint Managing Partner - Farber
